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Picture this: you’re walking down one of the main streets in NYC’s Time Square, when you see someone pointing up. You follow the woman’s finger … up, up, up. There is a huge rock climbing wall which has been erected in the middle of the square and is the same height as a nearby billboard.

The structure, installed by Toyota, would be climbed by Christina Fate, a rally car navigator who accepted the auto manufacturer’s challenge to get to the top. The caveat? Fate was a novice climber and trained only four weeks before attempting the climb…

The Toyota Prius has had a lot of things said about it, but how many times have you heard that it “feels like a sports car” when you drive it? Well, that’s what the stunt driver who starred in the Toyota Biometric Drive commercial called it, and she’s driven her fair share of sports cars. The way Toyota was able to create such a unique take on driving the Prius is also pretty interesting. Check out the video below to get a glimpse behind the curtain at the making of the commercial and hear from the people involved…

Time really flies when you're having fun, and if you've been a longtime drive of the Toyota Corolla, you might be surprised that it's the iconic car's 50th anniversary. The Corolla has taken many new shapes and looks over the years, but its style and sensibility remains, as always, a joy. See what's going on with this celebration, then visit our Billings, MT Toyota dealership today and get ready to party.

Share your #Corolla50 memory for a chance to win a 2017 Corolla! Rules: https://t.co/1Fhbo5P6Iq #CorollaSweepstakes pic.twitter.com/ly1wPiW48i

— Toyota USA…

If you have been thinking of buying a new car, the Toyota 1 for Everyone Sales Event is the perfect time to take action and finance or lease an all-new Toyota model. For a limited time we at Lithia Toyota of Billings are offering incredible deals on Toyota favorites including Camry, Corolla, RAV4, Prius, Tacoma, and so much more. Let's take a closer look at the special savings you will find at the sales event in the Toyota advertisement below.

When you create an automotive icon, you may feel compelled to rest on your ores, relying on the traditional and tried-and-true to keep you front and center in the showrooms. Well, that's not how Toyota handles its seasoned sedans and SUVs, and that includes the well-known 2016 Toyota Land Cruiser. The Land Cruisier has been cruising for roughly 60 years, and though it retains its philosophy of functionality and capability, you'll be surprised to see just how many modern technologies are in this year's model.

The Land Cruise comes in one fully loaded trim, and it boasts…

We’ve never seen anyone with as much energy as Todd on his way to work Monday morning. While most people are shuffling in sighing, Todd is rocking out all the way to the office.

Of course, having a song dedicated to one’s ride doesn’t hurt. Who wouldn’t get into this Heck on Wheels, song?

Every day wear and tear can be tough on your vehicle, especially during the winter months when you factor in ice, snow, and erosive road salt. Keeping your car in excellent working condition is always something we love to help aid in here at Lithia Toyota of Billings. After all, you worked hard to invest in your vehicle, so why not make sure you get the most out of it?

The service and repair center we host right here at our dealership proudly caters to each and every automotive need our custom

Congrats to @Toyota who retains their crown as the world's top-selling auto maker: https://t.co/3IHPRsYJmo pic.twitter.com/GQ7oGa1ucm

— Edmunds.com (@edmunds) January 28, 2016

For new car shoppers, there's no better lineup to check out than that of Toyota's. If you're ready to hit the road in a brand new car, we invite you to visit our team in Billings, MT. We'll be more than happy to help you select a Toyota that's perfect your daily automotive needs!

Looking for reliable parts and service on your automobile without being charged an arm and leg? Drivers from Billings have been counting on the expert team of mechanics at Lithia Toyota of Billings for years for all their routine maintenance, emergency repairs and diagnostic checks.

Getting a great hybrid vehicle is easy when you shop with our favorite Japanese automaker; the Prius is the granddaddy of them all and the new model year is just about here. One look at the 2016 Toyota Prius and you can see the new styling is more aggressive. With a low and wide stance, the athletic new look is complimented angular lines and shapes across the body. Open the doors and find the interior has been revamped as well for a sportier and futuristic feel. Add on a more thrilling driving experience as well as even better fuel economy…